Methodology · Reference

The DIG IQ Score: How Memorabilia Is Rated

The IQ score answers a single question: how investment-grade is this cultural artefact? It rates four dimensions, each scored 0-100 against a published rubric. The framework underpins every DIG study, the interactive scorer, and the evidence we collect for USPAP-compliant appraisals.

Why a Score, Not Just a Price

Auction prices tell you what one bidder paid on one day. They do not tell you whether the price will hold, whether the provenance is defensible, or whether the item can be resold without a 30 percent haircut. The DIG IQ score separates investment quality from spot price by rating the underlying evidence directly.

Two items can sell for the same dollar amount and have very different IQ scores. A signed photograph with a single-source dealer COA might fetch $40,000 next to an auction-house-vouched lot at $40,000, but only one is defensible in an estate filing or insurance dispute. The score makes that distinction visible.

The Four Sub-Scores

Each sub-score is graded 0-100. The overall IQ is a weighted average. Provenance and Delta carry equal top weight at 30% — provenance because nothing else matters without it, Delta because tracked appreciation versus auction estimate is the differential signal that distinguishes cultural assets that hold value from those that don't. Verification and Liquidity sit at 25% and 15% respectively.

P-Score

Provenance

Weight: 30%

Strength and documentation of the chain-of-custody. Was the item acquired directly from the artist, estate, or instrument tech? Is there contemporaneous photographic or film evidence of use? Without P, the other scores are meaningless.

V-Score

Verification

Weight: 25%

Authentication corroboration. Multi-source verification, handwriting comparison, materials testing where applicable. Single-source dealer COAs cap the V-Score at 60. Largely a gating dimension — items either authenticate or don't.

L-Score

Liquidity

Weight: 15%

Resale market depth. How many comparable sales in the last 5 years? How many qualified buyers? Is there a documented repeat-sale history for the asset class? Modifies the score; rarely makes or breaks it.

D-Score

Delta

Weight: 30%

Performance against pre-sale estimate, tracked longitudinally. The signal DIG uniquely surfaces — the others can be sourced from any specialist. A high D-Score indicates the market is consistently paying for cultural value the trade systematically under-prices. This is where DIG adds the most.

Scoring Bands

Every IQ score sits in one of five named bands. Bands map to risk-adjusted positioning, not to predicted dollar value.

BandScoreMeaning
Generational90-100Singular, multi-source verified, deep liquidity, extreme estimate outperformance. Defines the category. Cobain Mustang, Hendrix Woodstock Strat tier.
Investment75-89Strong provenance, clean verification, active resale market. Suitable as a portfolio anchor. Most Irsay and Gilmour pieces sit here.
Collector60-74Solid item with documented but narrower provenance. Resale demand exists but buyer pool is shallower. The bulk of the secondary market.
Speculative40-59Weak or single-source provenance, thin liquidity. Buy at your discretion, do not insure or estate-plan against this number.
Decorative0-39Anecdotal attribution, no defensible chain-of-custody. Treat as a piece of memorabilia for personal enjoyment, not an asset.

Worked Examples

Three published studies show the framework in action across different evidence profiles.

Generational · DIG IQ 96

Kurt Cobain Market (longitudinal)

P-Score 100 V-Score 88 L-Score 95 D-Score 100

Defining cultural moment (P), multi-source verified (V), proven repeat-sale demand on the Mustang and Unplugged cardigan (L), median 8.4x estimate multiplier (D). The combination is rare. Read the full study →

Investment · DIG IQ 94

The David Gilmour Collection

P-Score 98 V-Score 95 L-Score 85 D-Score 92

Single-owner sale isolating one artist's performative provenance (P, V). Active but specialised resale market (L). Median 6.8x estimate multiplier across 126 lots (D). Read the full study →

Investment · DIG IQ 91

The Jim Irsay Collection

P-Score 95 V-Score 95 L-Score 82 D-Score 88

Documented portfolio cost basis enables true return attribution. Read the full study →

IQ Score vs. USPAP Appraisal

Important distinction: the IQ score is editorial. A USPAP-compliant appraisal is a legal document. They use overlapping evidence but answer different questions, and DIG Appraisals employs both methodologies.

 DIG IQ ScoreUSPAP Appraisal
Question answeredHow investment-grade is this?What is the legally defensible fair market value?
Output0-100 score with sub-scoresWritten report with single dollar figure
Used forEditorial, advisory, screeningIRS, insurance, courts, donations
Legal standing~Full, when prepared by qualified appraiser
Evidence baseProvenance, verification, comps, deltasThe same, plus formal report and witness

What the Framework Does Not Do

The IQ score is not a price prediction. A score of 96 does not mean an item will sell for more than a score of 80. It means the underlying evidence is stronger and the asset is more defensible against post-sale challenges.

The framework also does not replace expert judgement. Two qualified appraisers may grade the same V-Score within a 5-point range; the rubric narrows the spread but does not eliminate it. The score's value is reproducibility and transparency, not algorithmic certainty.

Frequently Asked Questions

Is the DIG IQ score the same as a formal appraisal?
No. The IQ score is a structured rating of investment-grade quality. A USPAP-compliant appraisal is a legal document of fair market value. They use overlapping evidence but answer different questions. See the comparison table above.
Why four sub-scores and not three or five?
The four sub-scores map to the four types of evidence that determine cultural asset value: where it came from (P), whether it's real (V), whether it can be sold (L), and whether the market under-prices it (D). Adding a fifth duplicates one of these. Reducing to three loses defensibility.
Can a low IQ item still be valuable?
Yes. The IQ score rates investment quality, not absolute price. A low-IQ item can still command a high price if buyers are willing to overlook weak provenance or thin liquidity. The score is a risk-adjusted view, not a price prediction.
How is the overall IQ calculated?
Each sub-score is rated 0-100 against published rubrics. The overall IQ is a weighted average: P-Score 30%, V-Score 25%, L-Score 15%, D-Score 30%. Provenance and Delta carry equal top weight — Provenance because nothing else matters without it, Delta because tracked appreciation versus auction estimate is the differential signal that distinguishes cultural assets that hold value from those that don't. This is the dimension DIG uniquely surfaces.
Does the IQ framework hold up in IRS or court contexts?
The IQ score itself is editorial and is not submitted to the IRS. The underlying evidence collected to generate it (chain-of-custody, comparable sales, photographic verification) is what supports a USPAP-compliant appraisal. The framework keeps that evidence organised, documented, and reproducible.

Score Your Item or Get a Formal Appraisal

Use the DIG IQ tool to screen an item in seconds. For a USPAP-compliant valuation suitable for IRS, insurance, or estate purposes, contact Helen directly.

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