DIG IQ 94 Exceptional

$21.5M single-owner sale · 126 lots · 100% sold · The cleanest dataset for isolating performative provenance as a pricing variable.

Sale Overview

Total Sale
$21.5M
126 lots · Christie's New York · June 2019
Sell-Through
100%
Every lot sold · bidders from 66 countries
Tracked Index
$14.6M
40 lots with verified estimates · 68% of sale
Median Multiplier
6.8×
Median realised vs. Christie's low estimate

The Performative Multiplier

Performative Premium

The instruments that built the Pink Floyd sound commanded extreme prices

Three guitars directly associated with The Dark Side of the Moon, Wish You Were Here, and The Wall accounted for $6.9M. These instruments carried modest estimates totalling $260K. The market paid 26.5x for the story.

26.5×
Combined multiplier, top 3 Pink Floyd instruments
D-Score Signal

The Jedson lap steel is the purest proof of performative provenance

A $50 department-store guitar estimated at $2,000 sold for $300,000. It has no collector value, no vintage merit, no brand cachet. Its only attribute: Gilmour played it on Shine On You Crazy Diamond. That single association created a 150x return over estimate.

150×
Jedson lap steel, estimate to realised
Market Depth

58 of 126 lots cleared $100,000

Nearly half the collection exceeded six figures. This is not a sale propped up by three trophy lots. Demand was distributed across the full range, from vintage Fenders to workhorse acoustics, suggesting broad collector conviction in the Gilmour provenance premium.

46%
Lots exceeding $100K
Legacy Premium

ClientEarth donation added a charitable provenance layer

All proceeds went to ClientEarth. Charitable intent can amplify bidding behaviour, but the scale of outperformance here goes far beyond goodwill. A $2K estimate becoming $300K is not explained by philanthropy alone.

$21.5M
Total donated to ClientEarth
The Gilmour sale is the cleanest dataset in cultural asset analysis. One owner, one artist, 126 instruments, zero unsold. It strips away every variable except the one that matters: did this guitar make the sound that defined a generation? When the answer is yes, the estimate becomes irrelevant. DIG Intelligence Research · Gilmour Collection Analysis · June 2019

Distribution Analysis

How the $21.5M spread across 126 lots. The top 3 instruments accounted for $6.9M (32%). 58 lots cleared $100K. The long tail still outperformed estimates by 5-25x.

Price Distribution (Tracked Lots)

Category Breakdown

Estimate vs. Realised

Realised price (Y) vs. estimate multiplier (X). Bubble size reflects absolute price. The further right a lot sits, the more the market paid beyond what comps predicted.

Lot-Level Performance

All 40 Tracked Lots — Ranked by Realised Price

This index tracks 40 of the 126 lots with verified Christie's estimate data, representing $14.6M and 68% of the $21.5M sale total. Contribution % is calculated against the tracked index total.

Lot Category Estimate Realised Multiplier Contribution Tier

Estimate Smashers

Christie's estimates for the Gilmour sale were conservative by design. The collection comprised guitars, not paintings. Traditional auction comps for vintage Fenders and Martins sit in the low thousands to low six figures. What happened at auction tells us that the market is not pricing guitars. It is pricing the moments those guitars created. The lots below beat their estimates by the widest margins. Each one has a direct, documented link to a specific Pink Floyd recording or performance.

# Lot Low Estimate Realised Multiplier Delta
DIG IQ Score Gilmour Collection · Implied Rating
94 Exceptional
P-Score
100
Defining Moment
V-Score
95
Verified · Single-Owner
L-Score
82
Deep Global Demand
D-Score
100
Extreme Delta

A DIG IQ of 94 reflects the convergence of every value driver in cultural assets. Single-owner provenance eliminates chain-of-custody risk. Direct association with Dark Side of the Moon, Wish You Were Here, and The Wall places these instruments at the absolute apex of performative provenance. The 100% sell-through across 66 countries confirms global liquidity. And estimate multipliers averaging nearly 7x across tracked lots show the market agreeing: traditional comp-based pricing cannot capture what these instruments represent.

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Part of the DIG IQ Index

This study is one of three in the DIG IQ Index

97 lots. $118M tracked. Three landmark sales. One unified dataset. Filter by artist, category, auction house, and year.

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